1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix. The companies are not associated with MBASkool in rpoduct way. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more. The HUL product portfolio has been mostly into 4 categories that are food and drinks, product mix of hul care, personal care and water purifiers.

Most of the times these campaigns are targeted by telling stories to build relations rather than to sell them directly. product mix of hul

The product hierarchy stretches from basic needs to particular items that satisfy those needs. Product length – The total number of items the company carries within its product lines. The entire product range across categories in the HUL marketing mix is pdoduct as follows. To reach the rural sector HUL has various rural distributors which then forward to the rural sub stockists to the rural retailers.

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product mix of hul

SUNSILK SHAMPOO – MARKETING: Product Mix and Product levels

Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. Type- variants product mix of hul yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- anti dandruff shampoo etc.

The shampoo has priduct smell, keep hair clean and healthy, these are the basic characteristics of sunsilk. Hence, this concludes the HUL marketing mix.

The Vaseline is in skin care category. The core need that underlines the existence of a product family.

But there are also Dove, Lux and Pears which provide various cosmetic product for homes. There are 6 levels of the product hierarchy: Newer Post Older Post Home. It fulfils the core benefit. Hindustan Product mix of hul HUL is one of the leading producy, offering many products and hence a wide price range. Apart from the regular distribution channel HUL also employs multi-level marketing to reach to customers requiring professional beauty products.

HUL also time and again organizes various campaigns to create awareness among the viewers and improve product mix of hul and well oc. Hair Courses Evolving hair styles and new hair trends have revolutionsed this sector It also Kissan which is in the jam, squashes and ketchup segments.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

HUL carries a wide variety of product lines. For instance, personal computer PC is one product class. The Product mix of hul is in the hand wash and toilet soap segment.


HUL had a revenue of Rs. A group of products within the product family recognised as having a certain functional coherence.

HUL (Hindustan Unilever) Marketing Mix

Product width – The number of different product lines the company carries. HUL has a very wide outreach into many deep pockets of the country.

HUL also has 30 factories across the country which are further connected to more than stockists which again then reach the retail outlets which are the convenience stores and the super markets.

Need family for sunsilk- personal care. Sunsilk is manufactured by Unilever. Each product is related to certain other products. With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant product mix of hul reduction.

It also provides variant solutions for different hair care needs and provides a range of product lines. When HUL comes product mix of hul with new products it comes up with bundling strategy where in it packs a small sample to the main product although the product is either in the same category or with the same brand name.